Want to see your next campaigns get better results? A conversation is free, contact Jeffery James or at least join our free Inspire Network below and get more branding ideas and inspiration. For other brands, a shiny metallic or coloured foil might better complement the design. Bamboo Living ’s portfolio design features a white, non-metallic foil to make the logo stand out while also maintaining a natural, organic look. See more images of this appeal and other examples by visiting our portfolio. Foil stamping is a creative and versatile imprint method that gives direct mail pieces a little something extra. Who says direct mail doesn’t impact online donors? 23% of those who responded joined or increased their monthly gift with a very health 22% of our current monthly givers increasing their monthly gift. New donors are wonderful to report on, but the downside is that they can unintentionally penalizes current donors.īecause monthly gifts are the gifts that keep on coming – we tripled the match for new monthly donors. I have seen too many match gifts that are exclusively for new donations. The match gift provided the incentive to act and helps donors who think their gift is too small feel like their gift will go farther. Personalization is proven to improve your response. In this appeal, new donors are asked differently than prospective donors, monthly donors are asked differently than one-time donors. If you are personalizing with contact information it takes almost nothing to make the messaging on the reply device personal. Even if the argument could be made that most will give online anyway, it doesn’t hold much water. I still see so many appeals requiring donors to fill out address. Even if this doesn’t result in a gift, it plants seeds that could sprout in the future. These prayer guides aligned with the mission of the organization and made recipients feel good about reciprocating the generosity. A gift doesn’t have to be big or random (like reply address labels). The blue inserts are actually black and white photo copies on colored paper. We had to be careful about how we designed them, but because they were color they leapt out of the mailbox. It is all about the envelope baby! We used converted colored envelopes to save money while making a big impact.The strategies we used to raise $60,000 in a one month With a list size of under 900, one might think you are pretty limited, but with some design tricks we developed this 6 x 9 envelope package and kept the production cost under $1,400. This package not only looked great, but it succeeded in raising the $60,000 goal with an 8% response rate. Direct email marketing is generally permission-based opt-in email, rather than unsolicited commercial email (UCE).ĭirect email marketing messages often include mechanisms that provide the sender with feedback on the effectiveness of a campaign, by making it possible to track metrics such as the number of messages that were opened, the number of clicks that were generated from a message, the number of recipients that requested removal from the sender's list, and the number of messages that were bounced by the recipient's server.Many smaller non-profits think their list is too small to afford a direct mail campaign. Technology is our friend and now with proper planning it is possible to deliver a great fundraising appeal and get great results even if your list size is not large. In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages. For example, the sender may use customer segmentation techniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques so the recipient is addressed as an individual. A number of elements make direct email marketing different from spam or other less sophisticated email campaigns. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages. Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.
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